Work

Building A Competitive Edge: Empowering Marketing Graduates With CRM Technology Training

Year: 2025

Type: article

Source: Marketing Education Review

DOI: 10.1080/10528008.2025.2467138

Authors: April F. Kemp, J. Ricky Fergurson, David E. Fleming, Timothy D. Butler

Institutions: Southeastern Louisiana University, Middle Tennessee State University, Indiana State University

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W4407601688

FWCI: 5.804

Cites: 18

Cited by: 5

Related to: 10