Selling Sex, Selling Nature
Year: 1993
Type: article
Abstract: Advertising is a barometer of popular culture. Advertisers depend on the fact that what we choose to buy reflects both how we see ourselves, and how we would like to see ourselves. The products that they offer us -- and the implied characteristics of those products -- are intended to appeal to our desire for whatever it is we feel is lacking in our lives: power, security, love or control. ln this way, images of nature are often coded to represent our sexual, instinctual, animal sides, and connecting sex to nature in advertising has proven to be a very effective marketing technique. [...]
Author: Sarah Kerr
Language: English
Subfield: Gender Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4407625572