Work

Pelatihan dan Pendampingan Teknik Pemasaran yang Efektif pada ISMA'U Nusa Tenggara Barat di Jombang

Year: 2025

Type: article

Abstract: The Effective Marketing Techniques training at Pondok Pesantren Al-Urwatul Wutsqo Jombang aimed to enhance the skills of santri in marketing the pesantren to the wider community, especially through digital media. The training utilized methods such as lectures, interactive discussions, demonstrations, and field practice to provide both theoretical understanding and practical skills in marketing. The results of the training showed that participants were able to grasp marketing concepts, utilize social media, and implement persuasive marketing techniques. Despite challenges related to limited time and access to technology, the training successfully equipped santri with the skills needed to market the pesantren effectively. It is expected that this training will contribute positively to enhancing the pesantren’s image and attracting prospective students to join

Source: An Naf ah Jurnal Pengabdian Masyarakat

DOI: 10.54437/annafah.v3i1.1984

Authors: Sunardi Sunardi, Isah Munfarida, Senang Senang, Moh. Kholik, Ari Kartiko

Institutions: Institut Agama Islam Al Urwatul Wutsqo Jombang, Universitas KH Abdul Chalim

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: diamond

OpenAlex ID: W4407635768

FWCI:

Cites:

Cited by:

Related to: 10