Work

Increasing the Business Scale of Bumdes Ciptagumati Through Digitalization of Accounting and Marketing

Year: 2024

Type: article

Abstract: Digitalization of marketing and accounting is a major development in today's business world. With the advancement of technology, many businesses have begun to adopt new ways of marketing and managing finances. Digitalization helps a system become more efficient and effective in marketing products/services and managing finances. Therefore, digital transformation is very much needed to be implemented so that all levels of society can utilize it optimally. In reality, there are still many small businesses that do not understand the importance of developing its business units through digitalizing marketing, and digitalizing financial processes. A Community Service Program with the theme "Increasing the Business Scale of BUMDes Ciptagumati through Digitalization of Accounting and Marketing" has been implemented in Ciptagumati Village, Cikalong Wetan District, west Bandung Regency. This program is carried out through a series of training and counseling activities at the BUmdes business units.

Source: Abdi Dosen Jurnal Pengabdian Pada Masyarakat

DOI: 10.32832/abdidos.v8i4.2549

Authors: Runita Arum Kanti, Faoziah Ulfah Fatmawati, Indri Yuliafitri

Institution: Padjadjaran University

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, No poverty

Open Access status: diamond

OpenAlex ID: W4407654242

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