Year: 2024
Type: article
Abstract: Customer involvement is pivotal in shaping a company's success as it drives consumer loyalty, informs product development, and influences brand perception.By engaging customers in the decision-making process, companies foster loyalty, enhance product relevance, and build lasting relationships, ultimately driving sustainable growth and competitive advantage.The technique used in the study is one sample t-test.The findings of the study indicated that Increase customer satisfaction, long term growth, Brand reputation, Trust building, Innovative ideas, better product positioning, Reduced risk of product failure, Increased sales, Market expansion, Adaptability, Customer retention, Quality assurance, Market differentiation, Product customization are the significant factors of customer involvement in shaping Maggi's success.
Author: Ms. Snehal Obhan
Language: English
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4407662984