Sustainability Communication Based on Local Wisdom in Ecotourism Development in Waturaka Village, Ende District
Year: 2025
Type: article
Abstract: Sustainability communication practices based on local wisdom in building awareness and increasing community involvement in ecotourism management in Waturaka village, Ende Regency, are essential for building ecotourism. Local wisdom is important to sustainability communication because the Waturaka community is still traditional and highly upholds cultural values. This research aims to identify a sustainable communication model for ecotourism development in Waturaka village and identify the role of local wisdom in sustainable ecotourism development. The research uses sustainability communication, ecotourism, and local wisdom concepts. This study utilizes a qualitative approach employing the case study method. Data collection used observations, in-depth interviews, and FGDs. The results showed that horizontal, persuasive, participatory sustainability communication is used to communicate issues: (1) cultural preservation, (2) environmental preservation, (3) tourism promotion, (4) village community-based ecotourism, and (5) education for tourists. Local wisdom in the form of the “Pire” tradition, the Gawi Dance, and the cultural ritual “Pati Ka Dua Bapu Ata Mata” contribute to sustainability communication. In ecotourism development, Interpersonal and group communication carried out by various elements of society can run harmoniously and inclusively. Sustainability communication has an impact on changes in the behaviour of all stakeholders.
DOI: 10.47836/pp.1.1.013
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: gold
OpenAlex ID: W4407666890