Work

Marketing analytics research for the better good: thoughts and ideas

Year: 2025

Type: editorial

Source: Journal of Marketing Analytics

DOI: 10.1057/s41270-025-00386-7

Authors: Maria Petrescu, Anjala S. Krishen

Institutions: Embry-Riddle Aeronautical University Daytona Beach Florida Campus, Embry–Riddle Aeronautical University, University of Nevada, Las Vegas

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4407667945

Cites: 6

Cited by: 13

Related to: 10