Work

Peculiarities of German Gender-oriented Advertisement Texts

Year: 2025

Type: article

Abstract: The article defines the peculiarities of German gender-oriented advertisement texts (ATs), summarizes and systematizes domestic and foreign approaches to the study of this problem, and reveals the lexical-stylistic features of German gender-oriented ATs, as well as the syntactic and compositional-structural characteristics of the latter, with an emphasis on language tools that enable gender specifics to be realized in various aspects. Since an advertisement is mainly addressed either to a woman or to a man, or to both sexes, the advertisement text has certain compositional, stylistic features, as well as some thematic and lexical orientation. Thus, it is proved that AT can be both gender-neutral and gender-marked.

Source: Annals of the University of Craiova Series Philology Linguistics

DOI: 10.52846/aucssflingv.v46i1-2.132

Authors: Tetiana KHVALYBOHA, Nadiya FEDCHYSHYN, Nataliia YELAHINA, Halyna KLISHCH

Institution: I.Horbachevsky Ternopil National Medical University

Language: English

Topic: Gender Studies in Language

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

SDG: Gender equality

Open Access status: diamond

OpenAlex ID: W4407675201

FWCI: 1.899

Cites:

Cited by: 1

Related to: 10