Year: 2025
Type: article
Abstract: This study investigates the transformative impact of online platforms on the contemporary art world, with a focus on the Alaminos City Painters Association's efforts to enhance their digital presence through the ARXX platform. It aims to address the need for local artists to gain visibility and connect with clients in a digital landscape. The research question centers on how digital platforms can empower artists and foster community engagement. Utilizing a descriptive and developmental research approach, the Alaminos City Painters Association's processes were analyzed through structured interviews and stakeholder consultations to identify necessary features for clients seeking artistic services. Additionally, the ARXX platform's acceptability was assessed through surveys and usability testing. The analysis revealed a strong correlation between the adoption of digital platforms and enhanced visibility for local artists. Stakeholders expressed enthusiasm for the ARXX platform, citing its potential to promote the association, showcase artists' work, and facilitate smooth transactions between artists and clients. The discussion explores the wider implications of the study, highlighting its ability to empower local artists, promote artistic development, and encourage community involvement. By connecting artists and clients through digital platforms, the study emphasizes the transformative power of online initiatives in revitalizing the art ecosystem. Therefore, the study underscores the potential of digital platforms to transform the art industry, promoting artistic growth and community engagement, and suggests future research on their long-term effects.
Authors: Jayson B. Ancajas, Christian Paul O. Cruz, Argie G. Garcia, Cristine M. Mina, Jeru Miguel M. Rabago
Institution: Pangasinan State University
Language: English
Topic: Art, Technology, and Culture
Subfield: Visual Arts and Performing Arts
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4407675224