The Impact of a Professional Marketing Consultant in Empowering International Companies in Local Markets in Kuwait
Year: 2025
Type: article
Study design: Observational Study
Abstract: Objectives: Current research sought to uncover how professional marketing consultancy can empower international companies within local markets. Practices of a professional marketing consultant were taken, including (Understanding the local market, developing a local marketing strategy, Building local relationships, and Strategic direction). Methods: Quantitative methodology was utilized, and (150) responded to an online self-administered survey. SPSS was used to deal with primary data. Multiple and linear regression results indicated that "professional marketing consultancy is able to empower international companies in local markets" accounted for 62.5% of the observed variability in the dependent variable under investigation. Results: Results also indicated that the most influential practice of professional marketing consultants is building local relationships, which accounted for 59.8% of the observed variability in the dependent variable under investigation. Conclusions: The study recommended that professional marketing consultants increase their knowledge and approach to international companies as a proactive step before entering a local market. The current study is expected to enhance the current literature on challenges and opportunities accompanying entering new markets, especially for international companies.
Author: Hadi Saleh AlHarbi
Institution: Public Authority for Applied Education and Training
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4407712530