Work

Overcoming reactance to climate change: The business-ecology nexus

Year: 2025

Type: article

Abstract: This study explores how concerns around misinformation, data integrity, and information asymmetry fuel psychological reactance among small business owners, impeding their adaptability to climate change initiatives. Through interviews with 25 small business owners across four countries, we uncover this reactance stemming from information risks. We propose the ’Business Ecology Nexus’ framework to address these challenges. Grounded in co-creation and customer engagement principles, this framework manages psychological reactance by balancing ecological and business values, providing a strategic pathway for small businesses to mitigate information risks and drive climate change adaptation. Our work offers actionable recommendations for businesses, climate authorities, technical experts, and policymakers to implement environmental strategies that protect businesses, consumers, and ecosystems.

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2025.115229

Authors: Gajendra Liyanaarachchi, Thilini Chathurika Gamage, Giampaolo Viglia, Florence Charton-Vachet

Institutions: University of Portsmouth, Sabaragamuwa University of Sri Lanka, University of Aosta Valley, Audencia Business School

Language: English

Topic: Climate Change Communication and Perception

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Climate action

Open Access status: hybrid

Estimated APC paid: $4,440