Work

The Impact of Key Drivers, Customer Satisfaction, and Attitude on Continuance Intention to Use Over-the-top (ott) Platforms: a Case Study of Netflix Users in Thailand

Year: 2025

Type: article

Study design: Observational Study

Source: International Journal of Advanced Research in Commerce Management & Social Science

DOI: 10.62823/ijarcmss/8.1(i).7115

Authors: Arnada Jamnong, Bhumiphat Gilitwala

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4407758219

FWCI:

Cites: 71

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Related to: 10