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Participatory approaches should be used to address the ethics of social media experiments

Year: 2025

Type: article

Abstract: The use of social media field experiments has led to calls for revised ethical guidelines—but none have stuck. A participatory governance approach, similar to developments in AI, can improve practices and collectively align the interests of researchers, platforms and users. The use of social media field experiments has led to calls for revised ethical guidelines—but none have stuck. A participatory governance approach, similar to developments in AI, can improve practices and collectively align the interests of researchers, platforms and users.

Source: Communications Psychology

DOI: 10.1038/s44271-025-00204-x

Authors: Vincent J. Straub, Jason W. Burton

Institutions: University of Oxford, Copenhagen Business School, Max Planck Institute for Human Development

Language: English

Topic: Ethics and Social Impacts of AI

Subfield: Safety Research

Field: Social Sciences

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: gold

Estimated APC paid: $2,090