Work

Barriers to E-Commerce Adoption for MSMEs in LAZISMU East Java

Year: 2025

Type: article

Abstract: The growth of e-commerce has become a rapidly growing sector in recent years, but micro, small and medium enterprises (MSMEs) are still lagging in utilising e-commerce. This study aims to analyse the influence of decision-making barriers, technological barriers, organisational barriers, environmental barriers and consumer trust barriers in e-commerce on the business performance of MSMEs fostered by LAZISMU East Java. 226 MSMEs fostered by LAZISMU East Java participated as respondents in this study, and the incoming data was processed using SmartPLS 3.0. The data analysis determined that technological and environmental barriers significantly positively affected the business performance of MSMEs fostered by LAZISMU East Java. Meanwhile, decision-making, organisational, and consumer trust barriers had a positive but insignificant effect on the business performance of MSMEs fostered by LAZISMU East Java.

Source: Jurnal Manajemen

DOI: 10.24912/jm.v29i1.2484

Authors: Mochamad Mochklas, Dwi Songgo Panggayudi, Anggita Nurhayati

Institution: Universitas Muhammadiyah Surabaya

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: gold

Estimated APC paid: $98