Work

Leveraging Technology and Sustainable Practices for Growth in Farm-to-Table E-commerce: A Comprehensive Analysis of Business Model

Year: 2025

Type: article

Abstract: This study explores a customized farm-to-table fruit and vegetable delivery service, analyzing its business model, market strategies, financial viability, and competitive advantages. It highlights the role of technology in optimizing operations through AI-driven forecasting, blockchain traceability, and digital platforms. A survey analysis reveals strong consumer demand for fresh, locally sourced produce, with sustainability and convenience as key factors. The study concludes that integrating digital tools, forming direct farmer partnerships, and leveraging data-driven marketing can enhance efficiency and long-term growth in the e-commerce grocery sector. Keywords: Business Model, E-commerce, Farm-to-Table, Supply Chain Management, Financial Strategy, Risk Management, Market Strategy, Digital Transformation, AI, Blockchain.

Source: INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT

DOI: 10.55041/ijsrem41704

Author: Edele Sharon Pereira

Language: English

Topic: Business Strategies and Innovation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Zero hunger, Responsible consumption and production, Industry, innovation and infrastructure

Open Access status: bronze

Funder: U.S. Department of Commerce

OpenAlex ID: W4407775769

FWCI:

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