Year: 2025
Type: article
Abstract: Rural entrepreneurship in India is important in economic development and individuals’ prosperity by creating jobs. However, it faces numerous challenges which slow down growth and sustainability. However, the present study is focused on finding out the major business and entrepreneurial challenges in rural India and highlighting the various measures to overcome them. Data was gathered from structured questionnaires and direct personal interviews with rural entrepreneurs. The analysis revealed that rural entrepreneurs face high business and marketing challenges in India. To overcome these obstacles there is a need for focused policy interventions, education and training, innovation, financial literacy, and skill-building programs which result in smooth and sustainable development in rural entrepreneurship.
Author: Richard Royan Sequeira -
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4407802271