The socio-technical impact of artificial intelligence on individual and team creativity: The recent emergence of generative artificial intelligence tools, based on large language models has profound implications for business, research, and education (Diallo, 2023). These AIs perform cognitive tasks that have hitherto only been possible with humans, and they risk strongly modifying our ways of thinking, of searching for and processing information, as well as our cognitive processes of synthesis and analysis. As cognitive technologies, AI could significantly influence user creativity (Jia et al., 2023) and organizational creativity (Mikalef & Gupta, 2021).Researchers' growing interest in the socio-materiality of creativity is particularly important in the context of the rise of digital technologies such as AI. We therefore propose to construct a new approach, which I call the socio-material approach to organizational creativity, mobilizing the theory of affordances (Gibson, 1977) to analyze the effect of the use of artificial intelligence technologies on creativity. Artificial Intelligence, as cognitive technologies, used at an individual level, in teams or deployed in an organization, is likely to foster or constrain creative activities with functional, cognitive, symbolic, psychological and social affordances.To carry out this study, we plan to carry out two qualitative studies, one with graphists in the video game industry and the other with developers in the energy industry. We will interview technical directors, team managers and team members to identify the 5 types of affordances and their effects on individual, collective and organizational creativity. The method used will be thematic coding with a gradual rise in generality to identify affordances, mechanisms and effects of artificial intelligence on the creativity of individuals and teamsThis is an initial exploratory study into the effects of AI on individual, team and organizational creativity. However, we anticipate several contributions from this research: •Identifying the effects of artificial intelligence on individual, team and organizational creativity based on affordances.•An initial identification of mechanisms explaining the effects of AI on individual and team creativity.•Initial recommendations to help the deployment of AI in the creative industries, so as to optimize its potential where it exists and limit its negative effects.
Year: 2024
Type: conference-paper
Abstract: International audience
Authors: Parmentier, Guy, Teixeira, Raphaël
Language: English
Subfield: Experimental and Cognitive Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W4407803178
