Work

Breaking Barriers: Customer Acceptance and Challenges of Waqf-Takaful Death Compensation Products in Malaysia

Year: 2025

Type: article

Abstract: This study aims to analyze the acceptance and challenges of waqf-takaful death compensation products in Malaysia, focusing on factors such as product knowledge, education, marketing, customer attitude, and long-term benefits. A quantitative approach using a descriptive cross-sectional survey method was employed, with data collected via a structured questionnaire. The findings revealed that product knowledge, customer attitude, and marketing strategies significantly influence acceptance. However, challenges such as limited awareness, inadequate promotion, and accessibility issues were also identified. The study highlights the importance of improving customer education and refining marketing strategies to enhance the adoption of waqf-takaful products.

Source: Information Management and Business Review

DOI: 10.22610/imbr.v17i1(i).3904

Authors: Sukriah Ismail, Marina Abu Bakar, Hanizan Shaker Hussain, Mohamad Saufee Anuar, Md Nasri Ali

Institutions: Sultan Abdul Halim Mu'adzam Shah International Islamic University, Universiti Teknologi MARA, Quest International University Perak, Ministry of Religious Affairs

Language: English

Topic: Islamic Finance and Banking Studies

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4407808870

FWCI:

Cites: 41

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Related to: 10