Year: 2025
Type: article
Abstract: Enterprise Resource Planning (ERP) systems have long been integral to organizational efficiency, integrating core processes such as supply chain management, finance, and human resources. However, with the advent of Artificial Intelligence (AI), particularly AI Agents and Customer Relationship Management (CRM) integration, the ERP landscape is poised for a paradigm shift. This paper explores the transformative potential of AI Agents in ERP systems, focusing on their role in enhancing CRM functionalities. By enabling hyper - personalization, predictive analytics, and seamless process automation, AI - driven CRM solutions within ERP systems promise to redefine operational efficiency, decision - making and customer engagement.
Author: Vivek Gujar
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4407809605