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Evaluation of Consumer Loyalty for Purchasing Tourism Tickets in Marketplace

Year: 2025

Type: article

Abstract: The purpose of this study was to determine consumer loyalty in purchasing tourist tickets through the variables of system quality, information quality, social media marketing activities, customer satisfaction and perceived value. This study was conducted using quantitative methods and a total of 240 respondents. The results of the study were seven accepted hypotheses and three rejected hypotheses. Keywords: system quality, information quality, social media marketing activities, customer satisfaction, perceived value, customer loyalty

Source: International Journal of Research and Review

DOI: 10.52403/ijrr.20250219

Authors: Azzahrah Putri Haykal, Usep Suhud, Setyo Ferry Wibowo

Institution: State University of Jakarta

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4407820133

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