Analysis of payment modes, social media usage, and online platforms for marketing agricultural produce: A study of respondent’s behaviour
Year: 2025
Type: article
Study design: Observational Study
Abstract: This study investigated the majority of the respondents (80.00%) who used both Phone Pay & Google Pay, (20.00%) preferred cash on delivery, and (1.66%) were used collectively Phone Pay, Google Pay, Online Banking, Yuno App & Bhim app. Also, this study further explored that (24.45%) of the respondents used WhatsApp, Mobile Call, and SMS as an online platform for marketing their agril. Produce, (10.00%) What’s app, Mobile Call, (1.12%) YouTube Channel (Goshala) & What’s app, (27.78%) What’s app only, (11.67%)What’s app, Instagram, Facebook, (1.67%) What’s app, Facebook,Instagram, (2.23%) What’s app, Mobile Call, youtube channel, (6.67%) What’s app, Facebook, (0.55%) What’s app, Fruits Bowl, Bighaat, Amazon. Again this study found that (38.34%) of respondents were marketing majorly vegetables through online agricultural marketing platforms and (41.12%) of respondents were marketing majorly fruits through online agricultural marketing platforms.
Authors: VT Dawane, PS Kapse, RP Kadam, SR Jakkawad, PR Deshmukh, SS More, DN Gokhale
Institution: Marathwada Agricultural University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
SDG: Zero hunger
Open Access status: diamond
OpenAlex ID: W4407829635