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A context in mutation: How the gig economy is changing the rules of the game for entrepreneurship?

Year: 2025

Type: article

Abstract: Considering rapid digital transformation and recent changes in the macro-level “rules of the game” in entrepreneurship, we aim to problematize and understand the progressive encounter and new relationship between opportunity-driven and necessity-driven entrepreneurs within the context of the gig economy. In such a setting, both traditional entrepreneurial roles and the very division between them are brought into question. Their encounter implies a deviation from the basic assumptions of what entrepreneurship entails: being the bearer of risk, taking on uncertainty and individual responsibility, and pursuing unlimited profit potential. This deviation results in a change in the rules of the game. Consequently, we learn more about how the context of moving from a pre-gig economy toward the gig economy has implications for our societal understanding of entrepreneurship as a phenomenon.

Source: Review of Managerial Science

DOI: 10.1007/s11846-025-00859-0

Authors: Gustav Hägg, Agnieszka Kurczewska, Jasna Poček

Institutions: Malmö University, Norwegian University of Science and Technology, University of Łódź, Scuola Superiore Sant'Anna, Blekinge Institute of Technology

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: hybrid

Estimated APC paid: $3,190