Work

The influence of digitalization on international marketing decision: evidence from Chinese private enterprises

Year: 2025

Type: article

Source: International Marketing Review

DOI: 10.1108/imr-06-2024-0194

Authors: Dewen Liu, Ying Zou, Peng Lv, Shanji Yao

Institutions: Nanjing University of Posts and Telecommunications, University of Chinese Academy of Social Sciences, Nanjing Tech University

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: closed

OpenAlex ID: W4407852931

FWCI: 1.77

Cites: 116

Cited by: 2

Related to: 10