Work

Analysis of BBK Electronics' Product Diversification Strategy in Mastering the Smartphone Market in Indonesia

Year: 2025

Type: article

Abstract: Marketing strategy encompasses planning, pricing, promotion, and distribution to meet consumer needs. This study aims to analyze product diversification strategies in capturing the smartphone market in Indonesia. The research employs a SWOT analysis approach. The findings indicate that BBK Electronics is positioned in Quadrant I, demonstrating strong capabilities to capitalize on opportunities despite intense competition. The company can enhance its competitiveness by offering high-quality products, expanding its service center network, and diversifying its product range. Furthermore, BBK Electronics should reduce its reliance on imports, utilize brand ambassadors, and anticipate global economic trends that impact the supply chain. The key strategic focus should be on improving product quality and diversity while remaining highly responsive to customer demands.

Source: Dinasti International Journal of Economics Finance & Accounting

DOI: 10.38035/dijefa.v5i6.4225

Authors: Muhammad Vajri Mashudan, Sity Sarah Maesaroh, Muhammad Rizki Nugraha

Institution: Indonesia University of Education

Language: English

Topic: Strategic Planning and Analysis

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: gold

Estimated APC paid: $65