Technology and Illusions: An Analysis of the Jade Dragon Design for AIGC IP Image at Milan Design Week
Year: 2025
Type: article
Abstract: This paper examines the fusion of artificial intelligence technology and traditional Chinese culture in design, focusing on the creation of a 2024 zodiac “Dragon” as the central IP image for the 2024 Milan Design Week. By integrating AIGC (AI-Generated Content) technology, the work showcases a blend of creativity, technological advancement, and futuristic design elements. The jade dragon design highlights the potential of AIGC in pushing the boundaries of design innovation, offering a unique combination of cultural heritage and cutting-edge technology. The study explores the design process, technical expressions, and the broader implications of merging traditional culture with modern AI technology in the context of global design trends.
Source: Costume and Culture Studies
DOI: 10.6914/ccs.020304
Authors: Fuchuan TAN, Xiaodong WANG
Language: English
Topic: Digital Media and Visual Art
Field: Computer Science
Domain: Physical Sciences
Open Access status: hybrid
OpenAlex ID: W4407862938