The Twisting Path: Yoga and its Commercialization Worldwide
Year: 2025
Type: article
Abstract: Yoga, an ancient Indian spiritual practice encompassing physical postures, breathing techniques, and meditation, has experienced a global surge in popularity. While its benefits for physical and mental well-being are widely recognized, this rise has been accompanied by increasing commercialization, raising concerns about the dilution of its traditional essence and the potential exploitation of its cultural roots. This paper explores the complex relationship between yoga and commercialization, examining the historical context, the driving forces behind its commodification, the consequences for authentic yoga practices, and the ongoing debate surrounding cultural appropriation and ethical considerations.
Author: Komal -
Language: English
Topic: Indian and Buddhist Studies
Subfield: Religious studies
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4407869451