Trust as a key driver of purchase intentions in beauty services
Year: 2025
Type: article
Study design: Observational Study
Abstract: This study delves into the influences of advanced medical treatments, technological innovations, and service quality on customer trust within the beauty services sector. Using a survey-based research design, data were collected from 500 beauty clinic users in Khon Kaen Province through structured questionnaires, the research highlights a positive association between these factors and both trust and purchase intention. The findings reveal a significant positive association between personalized services, technological advancements, and trust, which subsequently drives purchase intention. These insights provide valuable implications for beauty service providers aiming to leverage trust as a strategic driver of business growth, particularly in emerging markets.
Source: Cogent Business & Management
Institution: Khon Kaen University
Language: English
Domain: Social Sciences
Open Access status: gold
Estimated APC paid: $1,165
OpenAlex ID: W4407880374