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Integration of Strategic Management and Communicative Management: Economic and Mathematical Models for Increasing the Efficiency of Organizations

Year: 2024

Type: article

Abstract: The article is devoted to the study of the integration of strategic management and communicative management using economic and mathematical models to increase the efficiency of organizations. The authors consider the main models, such as linear programming, game models and statistical analysis models, which contribute to the optimization of resources, improvement of communications and increase of the competitiveness of organizations. The article emphasizes the importance of an integrated approach and the implementation of innovative methods, such as neuromarketing and cognitive marketing, to achieve strategic goals and ensure the sustainable development of organizations.

Source: Actual Problems of Economics

DOI: 10.32752/1993-6788-2024-1-281-183-188

Authors: Kristina Babenko, Yulia Dyvynska

Institution: Open International University of Human Development Ukraine

Language: English

Topic: Management and Organizational Practices

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4407901016

FWCI:

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