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The impact of self-congruity to destination brand love in tourists in Ho Chi Minh city

Year: 2025

Type: article

Abstract: Through the survey of 468 residents and tourists in Ho Chi Minh City from April 4, 2023, to May 4, 2023, the article shows that ideal self-congruity, and ideal social self-congruity significantly affect the destination brand love. Furthermore, immersion mediates additionally the impact of actual self-congruity, and social selfcongruity on the destination brand love.

Source: Journal of Finance & Accounting Research

DOI: 10.71374/jfar.v25.i1.09

Authors: Hung Cuong Pham, Giang Nam Le, Nguyet Anh Chong, Kim Khanh Le

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4407923847

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