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Spit It Out West Virginia: a perspective of smokeless tobacco cessation and education in rural West Virginia

Year: 2025

Type: article

Abstract: This article highlights strategies for implementing successful rural public health campaigns by sharing insights from the Spit It Out – West Virginia Project. Active since 2007, the project expanded to Mingo County in 2023 to address high smokeless tobacco use through culturally relevant education and cessation workshops. Key components included leveraging local partnerships, tailoring campaigns to community norms, and integrating accessible support services like the West Virginia Tobacco Quitline. Outcomes demonstrated increased awareness, behavioral change, and community engagement. Our perspective offers practical lessons for designing effective, community-based interventions in rural settings to address pressing public health challenges.

Source: Frontiers in Public Health

DOI: 10.3389/fpubh.2025.1503858

Authors: Donald Reed, Stephanie Lusk, Truman Dangerfield, Mallory Ball, Janna Stoner, Michele Bowles

Institutions: Liberty University, Brigham Young University

Language: English

Topic: Smoking Behavior and Cessation

Subfield: Physiology

Field: Medicine

Domain: Health Sciences

SDG: Good health and well-being

Open Access status: gold

Estimated APC paid: $3,801