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The Ethical Implications of Generative AI in E-Commerce: A Case Study

Year: 2025

Type: article

Abstract: The development of generative artificial intelligence has accelerated recently and has created both advantages and challenges from the ethical perspective for the e-commerce sector. This paper aims at discussing how these technologies can affect different aspects of e-commerce including products Recommendations, Personalization, content, and trust. This paper aims to examine the ethical issues of implementing generative AI in e-commerce from a interdisciplinary perspective by identifying issues like algorithmic bias, IP, privacy, and creative work. The findings are hoped to be useful for policymakers, industry leaders and many others in helping to ensure that the development and use of generative AI in e-commerce is not only beneficial, but also ethical. Keywords: Generative AI, E-commerce, Ethics, Algorithmic Bias, Privacy, Creative Work.

Source: INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT

DOI: 10.55041/ijsrem41867

Author: Vijaya Bhaskar. Reddypogu

Language: English

Topic: Ethics and Social Impacts of AI

Subfield: Safety Research

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W4407971166

FWCI:

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