Market Penetration Strategies for Amul Organic Products in Nagpur: A Consumer and Retailer-Centric Approach
Year: 2025
Type: article
Study design: Observational Study
Abstract: The growing consumer demand for organic food products in India has prompted major FMCG players to expand into this segment. Amul, a leading dairy and food cooperative, has introduced a range of organic products. This study investigates market penetration strategies for Amul’s organic products in Nagpur, focusing on retailer adoption and consumer preferences. A combination of primary research through surveys and secondary research on market trends was conducted. Key findings indicate that while awareness about Amul’s organic products remains low, competitive pricing and brand trust position Amul favorably in the organic food market.
Author: Jaipal Dhobale
Language: English
Topic: Organic Food and Agriculture
Subfield: Plant Science
Domain: Life Sciences
SDG: Zero hunger
Open Access status: diamond
OpenAlex ID: W4407979573