Work

Towards Responsible Machine Translation: Ethical and Legal Considerations in Machine Translation

Year: 2024
Type: article
Abstract: The K-Wave On-Screen: In Words and Objects by Jieun Kiaer, Emily Lord and Loli Kim is one of the three-book series of Routledge Studies in East Asian Studies.The book reflects the key aspects of linguistic translations of Korean words and objects through popular Korean literature and adaptations, historical drama, web series, and films on digital media platforms or OTT like Netflix and YouTube.It outlines the distinction between Korean traditional culture and popular culture.The book remarkably emphasises the translatability and multidimensionality of the K-wave.This book highlights the translingual and transcultural significance of Korean popular culture.The book discusses the discourse of the non-Eurocentric perspective of Korean popular culture worldwide.The rapid increase of Korean fandom and 'K-beauty, K-culture, K-food, K-style' is moving beyond popular culture to 'high culture'.The book explores the linguistic involvement of Korean foods, dresses, and products in popular productions such as Parasite (2019), Squid Game (2021), Pachinko (2022), Sky Castle (2018), Kim-Ji-young: Born 1998 (2019), and Kingdom (2019).Raymond Williams in his book Keywords: A Vocabulary of Culture and Society (1976) defines the term 'popular' as "well-liked by many people", "inferior kind of work", "work deliberately setting out to win favour with people", and "culture made by the people for themselves".Also, John Storey outlines in the book Cultural Theory and Popular Culture (1993) that popular culture is a culture that is 'leftover after high culture'.Popular culture is inferior to the standard morals and aesthetics of high culture.The new era of 'The Korean Wave' (Chua and Iwabuchi, 2008, p. 2) is technologically advanced and it has an impact on the commercial industry.However, The K-Wave has moved beyond the 'low culture' to influencing 'high culture' in the Western regions for its unique and semiotically productive linguistic involvement.The dynamic nature of the new
Author: Tufan De
Institution: Jadavpur University
Language: English
Open Access status: bronze
OpenAlex ID: W4408004672
FWCI:
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