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Artificial Intelligence In Digital Marketing Platform: Impact In Consumer Buying Behaviour

Year: 2024

Type: conference-paper

Source: International Conference on Emerging Research in Computational Science (ICERCS)

DOI: 10.1109/icercs63125.2024.10895657

Authors: M.Jayakumar, Leena Jenefa, Namita Mishra, Ashok Kumar S, Loshini Subhiksha S, S.Sumitha

Institutions: Vel Tech Rangarajan Dr. Sagunthala R&D Institute of Science and Technology, Hindustan Institute of Technology and Science

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W4408017727

FWCI: 0.634

Cites: 11

Cited by: 2

Related to: 10