Year: 2025
Type: article
Abstract: Zoos design tour routes to enhance visitors’ learning experience about animals, but some visitors deviate from these routes. This study analyzed Bluetooth data to clarify the relationship between visitors’ route choices and the suggested tour routes. Factors influencing route choice were also identified. Results revealed that frequent visitors often shorten their routes, while infrequent visitors use tall exhibits as landmarks. Visitors are more likely to walk toward areas with visible tall exhibits, animal houses, exhibition facilities, clear park roads, and gentle slopes. These findings provide insights for optimizing zoo layouts to cater to different visitor behaviors.
DOI: 10.3130/aija.90.369
Authors: Takayuki KUMAZAWA, Tomu KAJIYAMA, Yoshiki KAMATA
Institution: Ibaraki University
Language: English
Subfield: Museology
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4408057037