Work

Success Strategies for Womenpreneurs to Improve Innovative Performance and Competitive Advantage

Year: 2025

Type: article

Abstract: This research examines challenges faced by women entrepreneurs, focusing on competitiveness, experience, innovation gaps, and education. Data from 57 female entrepreneurs in Medan City reveal key areas for improvement, including problem-solving, digitalization, branding, and access to training. The study proposes a Human Capital Transformation framework and Social Entrepreneur Strengthening strategies to enhance innovation and competitiveness. Recommendations include expanding training programs and fostering collaboration to empower women entrepreneurs, enabling them to transform their businesses and contribute to regional economic growth. These findings highlight the importance of innovative female entrepreneurship in promoting socioeconomic equity and resilience in emerging markets.

Source: TEM Journal

DOI: 10.18421/tem141-24

Authors: Ritha F. Dalimunthe, Elisabet Siahaan, Arlina Nurbaity Lubis, Pudji Astuti, Muhammad Bangun Siregar

Institutions: Universitas Sumatera Utara, Universitas Gadjah Mada

Language: English

Topic: Entrepreneurship Studies and Influences

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Gender equality, Reduced inequalities, Industry, innovation and infrastructure

Open Access status: gold

Estimated APC paid: $647