Year: 2024
Type: article
Abstract: Multinational organizations are seeing unprecedented cultural diversity within their organizations in the age of rapid technical breakthroughs and globalization. The study aims to examine the roles of digital leadership in helping organizations manage their cultural diversity. This study used a qualitative study of Twitter as a Content Analysis Platform approach to shed light on the emerging paradigm of digital leadership and its impact on encouraging innovation and creativity amidst cultural diversity. The results drawn from the examination of the content on Twitter have various ramifications for digital leadership, such as the importance of the development of Cultural Intelligence, cross-cultural training, embracing technology by digital leadership, and providing smooth communication and collaboration among globally dispersed teams. Finally, digital leadership's role in managing cultural diversity becomes essential for establishing a culture of collaboration, creativity, continual improvement, and fostering organizational growth and profitability.
DOI: 10.54940/ep10430512
Author: Wafa Aldighrir
Institution: Najran University
Language: English
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4408073776