Work

Marketing Academic Programs at the Applied College at Umm Al-Qura University

Year: 2024

Type: article

Abstract: The study aimed to reveal the reality of marketing academic programs at the Applied College at Umm Al-Qura University, in addition to revealing the presence of statistically significant differences between the average responses of the study sample on the dimensions of marketing academic programs that are attributed to the following variables: gender, academic specialization, program type, To achieve the objectives of the study, the descriptive survey method was used, as the sample consisted of (350) male and female students, and the questionnaire was used, which consisted of (36) phrases that measure (6) areas for marketing academic programs, which are the product: study programs, and the price: (tuition fees). place (educational environment), individuals, promotion, physical environment (facilities and equipment) and processes (admission and registration). It was high in the dimensions (operations, personnel, programs, and location), and its averages ranged from (3.72-3.54), while the two dimensions (price and physical environment) appeared average, amounting to (3.22, 3.02). As It was found that there are differences in the two dimensions of fees and place in favor of paid programs.

Source: Journal of Umm Al-Qura University for Educational and Psychological Sciences

DOI: 10.54940/ep21745058

Author: Abdullah Aljaser

Institution: Umm al-Qura University

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: diamond

OpenAlex ID: W4408079305