Agricultural extension workers' perception of cyber extension
Year: 2025
Type: article
Study design: Observational Study
Abstract: Mastery of various information system technologies in the agricultural sector greatly supports the competence of agricultural extension agents. Extension agents must possess adequate competencies before conducting extension activities, education, or training for farmers to strengthen farmers' perceptions of technological innovation. This study aims to: (a) analyze the perceptions of extension agents toward Cyber Extension; (b) analyze the personal characteristics, motivation, and independence of agricultural extension agents in West Bandung Regency; and (c) analyze the partial and simultaneous effects of personal characteristics, motivation, and independence of extension agents on their perceptions of Cyber Extension in West Bandung Regency. The research method employed is a survey research method. The analytical tool used is multiple linear regression analysis. The results of the study indicate that: (a) agricultural extension agents in West Bandung Regency perceive Cyber Extension as playing an important role in supporting extension activities; (b) the primary motivation of agricultural extension agents in West Bandung Regency is to achieve high performance. Furthermore, the independence of extension agents is deemed satisfactory in emotional, intellectual, economic, and social aspects; (c) personal characteristics, motivation, and independence of extension agents have a significant simultaneous effect on their perceptions of Cyber Extension in West Bandung Regency. However, personal characteristics, when analyzed partially, do not significantly influence the perceptions of agricultural extension agents in West Bandung Regency regarding Cyber Extension. On the other hand, motivation and independence of extension agents partially have a significant effect on their perceptions of Cyber Extension in West Bandung Regency.
Authors: Osad Imron Rosadi, Hepi Hapsari, Lucyana Trimo
Language: English
Domain: Life Sciences
SDG: Zero hunger
Open Access status: hybrid
OpenAlex ID: W4408081229