Digital tools for SMEs in Mexico. Systematic review
Year: 2025
Type: article
Study design: Systematic Review
Abstract: A systematic review was conducted using the PRISMA methodology, the objective was to discover topics related to the use and implementation of ICT that support SMEs to increase their income and improve their digital marketing processes and boost their sales. 45 documents were analyzed with a text analysis through natural language with a Python language library and a Bayes probability algorithm. As a result, three topics were found: 1] Access to credit and innovation as inclusion factors for SMEs, 2] Innovation in the Agricultural sector: The impact of IoT on small farmers, 3] Strategic plan to implement digital tools in SMEs. Finally, it was concluded that tools such as digital platforms, e-commerce, the website, email, IoT, and the smartphone, accompanied by a strategic plan and training are essential for Mexican SMEs.
Source: ECORFAN Journal Mexico
Institution: Instituto Politécnico Nacional
Language: English
Subfield: Demography
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W4408098522