Work

Employer branding in public administration. The Istat case

Year: 2025

Type: article

Abstract: The National Recovery and Resilience Plan (PNRR) and the digital transformation are imposing on the Public Administration (PA) the need to accelerate the modernization process, which also involves improving the technical-scientific skills of its employees. It will therefore be important for the PA to develop an effective culture of Employer Branding (EB). Istat’s recruitment and employer branding strategies were studied in this work. In order to understand the appeal of the Istat as a potential employer, a survey was carried out on a voluntary sample of about 600 students, Istat’s recruitment and employer branding strategies were identified through a questionnaire drafted online by the General Director.

Source: Rivista italiana di economia, demografia e statistica

DOI: 10.71014/sieds.v79i3.339

Authors: Antonella Bianchino, Irma De Marco

Institution: Bocconi University

Language: English

Topic: Employer Branding and e-HRM

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: diamond

OpenAlex ID: W4408120818

FWCI: 1.313

Cites: 4

Cited by: 1

Related to: 10