Year: 2025
Type: conference-paper
Abstract: Community participation in the Planting Friday Development program by the West Java Provincial Forestry Service faces challenges in reaching expected levels. This study examines the communication strategy of the Instagram account @dishut_jabar to understand how content creators motivate participation. The research explores the creative process, message content, the role of content creators, and the choice of Instagram as the campaign platform. Using a qualitative case study with a constructivism paradigm, data was collected through interviews, observations, and documentation. Analysis followed the Miles and Huberman technique, ensuring validity through source triangulation. Findings show that content creators systematically design and evaluate content through pre-production, production, and post-production stages. They use Capcut, Canva, and Adobe Premiere to create engaging infographics, educational videos, and activity documentation. Messages are delivered in simple language with attractive visuals. Success is measured through Instagram insights like Likes, comments, and views. Instagram was chosen for its strong visual appeal and broad reach, making it effective in engaging the audience and increasing community participation in the program. Keywords: Content Creator, Forestry Service, Planting Friday, Instagram, community participation, forest conservation. Abstrak. Partisipasi masyarakat dalam program Pengembangan Jumat Menanam oleh Dinas Kehutanan Provinsi Jawa Barat menghadapi tantangan dalam mencapai tingkat yang diharapkan. Penelitian ini mengkaji strategi komunikasi akun Instagram @dishut_jabar untuk memahami bagaimana kreator konten mendorong partisipasi. Studi ini mengeksplorasi proses kreatif, isi pesan, peran kreator konten, dan alasan pemilihan Instagram sebagai platform kampanye. Menggunakan studi kasus kualitatif dengan paradigma konstruktivisme, data dikumpulkan melalui wawancara, observasi, dan dokumentasi. Analisis dilakukan dengan teknik Miles dan Huberman, serta validitas data dijamin melalui triangulasi sumber. Hasil penelitian menunjukkan bahwa kreator konten secara sistematis merancang dan mengevaluasi konten melalui tahap pra-produksi, produksi, dan pasca-produksi. Mereka menggunakan Capcut, Canva, dan Adobe Premiere untuk membuat infografis menarik, video edukatif, serta dokumentasi kegiatan. Pesan disampaikan dengan bahasa sederhana dan visual yang menarik. Keberhasilan diukur melalui insight Instagram seperti jumlah Like, komentar, dan tayangan. Instagram dipilih karena kekuatan visualnya dan jangkauan luasnya, sehingga efektif dalam menarik audiens dan meningkatkan partisipasi masyarakat dalam program ini. Kata Kunci: Konten Kreator, Dinas Kehutanan, Jumat Menanam, Instagram, partisipasi masyarakat, pelestarian hutan.
Authors: Habib Sulthon Najib, Sophia Novita
Institution: Bandung Islamic University
Language: English
Subfield: Computer Networks and Communications
Field: Computer Science
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W4408130581