Work

The power of the past: assessing the impact of brand heritage for suppliers

Year: 2025

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/ejm-12-2022-0952

Authors: Richard Huaman-Ramirez, Renaud Lunardo, Jean Pfiffelmann

Institutions: Kedge Business School, EM Strasbourg Business School, Humans and management in society

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408137688

FWCI: 1.282

Cites: 109

Cited by: 1

Related to: 10