Work

Does humanizing help? Exploring the role of anthropomorphism and privacy concerns in shoppers adoption of voice-commerce

Year: 2025

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-06-2023-0268

Authors: Hitesh Sharma, Dheeraj Sharma

Institution: Indian Institute of Management Rohtak

Language: English

Topic: AI in Service Interactions

Subfield: Artificial Intelligence

Field: Computer Science

Domain: Physical Sciences

Open Access status: closed

OpenAlex ID: W4408152782

FWCI: 6.185

Cites: 136

Cited by: 15

Related to: 10