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Unveiling the Shadows: The Tactics of Social Media Platforms on Human Trafficking in Mbeya, Tanzania

Year: 2025

Type: article

Abstract: This paper aims to explore the tactics that the traffickers use on the media platforms in the Mbeya Region of Tanzania. The analysis involved 35 respondents, including victims, community leaders and law enforcers. The study used the descriptive research design whereby questionnaires were developed and used in data collection. The results indicated that the most often used social media platforms were Facebook (40%) and WhatsApp (30%), while Instagram ranked third with 20% and the last was Telegram (10%). The majority of the affected respondents were young women ages 18-24 years making up 50% of the participants. This article identified emotional manipulation, social proof, and fake job offers as the most common recruitment strategies. The outcomes reveal the critical need for strategic approaches and community awareness in combating the enabled trafficking by the use of social media.

Source: International Journal of Conflict Management

DOI: 10.47941/ijcm.2567

Authors: Peter David Kulyakwave, Leticia Lucas Rwabishugi, Linda Kulyakwave

Institution: Institute of Accountancy Arusha

Language: English

Topic: Sex work and related issues

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDGs: Gender equality, Peace, justice, and strong institutions, Decent work and economic growth, No poverty, Reduced inequalities

Open Access status: diamond

OpenAlex ID: W4408152829

FWCI:

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Related to: 10