Year: 2025
Type: article
Abstract: This paper explores the interdisciplinary impact that Artificial Intelligence (AI) has on media production, consumption, and regulation. The media industry is witnessing a rapid change because AI technologies are expanding and how content is being produced, shared, and tracked. The current paper discusses the consequences of automated content production, the effects of recommendation systems on user patterns, and how to approach ethical policies regarding AI moderation of media content. Through an AI case study, this study uncovers the impact of AI on the media ecosystem's changing structure and the implications for various stakeholders, namely content producers, consumers, and policymakers. Thus, methodologically, the study follows a qualitative case study analysis approach, analyzing the industry reports and literature to better understand the issue. It confirms the two sides of the phenomena while making a more efficient and good user experience, yet raises ethical concerns around unduly bias, pushing of false information, and privacy breaches. This paper improves the modes of AI regulation in the media industry to preserve all associated risks while ensuring the future of AI in media.
Authors: Malik Farrukh Naeem, Roshni Arshad, Hamza Saleem
Institution: University of Sargodha
Language: English
Topic: Technology's Impact on Media
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W4408163554