Work

The Rise of Phygital Marketing: How Brands Are Merging Physical and Digital Experiences for Customer Engagement

Year: 2025

Type: article

Source: INTERNATIONAL JOURNAL OF INNOVATIONS & RESEARCH ANALYSIS

DOI: 10.62823/ijira/05.01.7194

Authors: ImaginXP, Jaipur, Rajasthan, India, Neha Sukheeja, Poonam Shekhawat, Independent Researcher, Jaipur, Rajasthan, India.

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4408167609

FWCI:

Cites: 2

Cited by:

Related to: 10