Importance of AI in Marketing in India
Year: 2025
Type: article
Abstract: The advent of Artificial Intelligence (AI) has revolutionized industries across the globe, with marketing being one of the most significantly impacted domains. In India, the rapid adoption of AI in marketing has enabled businesses to leverage data-driven insights, enhance customer engagement, and streamline operational efficiencies. This paper explores the importance of AI in marketing in the Indian context, supported by statistical data and charts to provide a comprehensive understanding of its impact. The study delves into AI’s role in customer personalization, predictive analytics, and campaign optimization, while highlighting challenges and prospects.
Authors: Isha Bindal -, Ayush Isaacs -
Language: English
Topic: AI in Service Interactions
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: hybrid
OpenAlex ID: W4408169133