Work

Effectiveness of Sales Analytics in Sales Performance of Fast-moving Consumer Goods (fmcg)

Year: 2025

Type: article

Abstract: Marketing analytics refers to qualitative and quantitative, structured and unstructured data used to drive strategic decision in relation to brandand revenue outcomes. Sales analytics is a sub-set of marketing analytics used to gather sales data and gauge sales performance. The Key Performance Indicator (KPI) of sales analytics is sales growth. Sales growth is a metric that measures the ability of sales team to increase revenue over a fixed period. The present paper is focusing on the factors influencing on sales growth of selected FMCG. KEYWORDS: Sales Analytics – Sales Growth, Metrics – sales growth factors.

Source: EPRA International Journal of Economic and Business Review

DOI: 10.36713/epra20467

Authors: Nagesha R, Dr. R. Thimmarayappa

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4408184972

FWCI: 1.447

Cites:

Cited by: 1

Related to: 10