Year: 2024
Type: article
Abstract: This study investigates the application of generative marketing as an emerging strategy for startups, with a particular focus on generating Pitch Decks through the design of Artificial Intelligence (AI) prompts using a User-Centered Design approach. To date, in this ongoing research, we have adapted the User-Centered Design methodology to craft prompts that enable entrepreneurs to interact with Large Language Models to create effective and persuasive presentations tailored to the specific needs of early-stage tech startups. Our goal is to develop accessible and low-cost methodologies to facilitate the use of large language models through publicly available AI systems. These methodologies will be designed to assist startups in securing funding and positioning themselves in a highly competitive business environment.
Institution: Technological University of the Mixteca
Language: English
Subfield: Artificial Intelligence
Field: Computer Science
Domain: Physical Sciences
Open Access status: diamond
OpenAlex ID: W4408207320